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Aayam360 / Market IQConsumer AuditLive Software Interface
Research Operations Simulator
Audit field enumerator integrity, quarantine fraudulent GPS responses, and generate instant statistical cross-tabulations.
LIVE PLATFORM SIMULATION — SYNTHETIC RESPONDENT DATA
Deterministic calculations • No real customer accounts connected
Operational Ground Truth: Demonstrates core algorithmic data quality controls used on the production Aayam360 platform. No real respondent personal data is used in this simulation.
Audit & Quality Rules
±50m
±10m (Strict Household)±150m (Loose Ward Boundary)
180 sec (3m 0s)
60s (Permissive)300s (Rigorous In-Depth)
8.5%
2% (High Integrity)20% (Compromised Enumeration)
Target Sample: 1200 interviews
Daily Quota: 15 / agent / day
Operational Context
Field research managers face ghost interviews, GPS spoofing, and rushed questionnaires in decentralized field drives.
Surveys Collected
1080
Total Raw Intake
Verified Clean
927
Audit-Passed
Quarantined Fraud
153
Auto-Excluded
Data Purity %
85.8%
Audit Grade
Quarantine Filter Breakdown
GPS Polygon Boundary Violations (> ±50m)28 quarantined
Speeders (< 180s questionnaire completion)33 quarantined
Straight-Lining / Synthetic Likert Repetition92 quarantined
Total Audit-Grade Clean Interviews927 interviews
Operational Speed Gain: Automated validation eliminates manual multi-spreadsheet cleaning, saving approximately 4.9 analyst days per survey cycle.
Instant Cross-Tabulation (Demonstration Matrix)
| Respondent Segment | Sample Count (n) | Brand Recall | Purchase Intent |
|---|---|---|---|
| Tier-2 Urban Retailers | 389 | 74.2% | 61.5% |
| Tier-3 Semi-Urban Wholesalers | 324 | 68.8% | 54.2% |
| Rural Distribution Points | 213 | 52.1% | 43.8% |